Sonakshi Sinha Gossips / News

Lady Gaga ready to break into Bollywood :

Pop superstar Lady Gaga has revealed her plan to smash into the Indian music industry through Bollywood.

The singer and her team have launched a formal strategy to spread her brand in the booming Bollywood-crazed India market.

The team has tapped the founders of Desi Hits, a New York-based media company that produces and distributes entertainment content targeted at South Asians all over the world, to help build her brand, particularly in India but also in the large South Asian diaspora.

Gaga told the World Street Journal in an exclusive interview, "The reason I’m going to India now is because I can. I didn’t have the money or the resources before to travel and bring all of my things with me and reach an entire new territory of fans.”

Lady Gaga

The push into India is a part of the massive marketing and social-media machine the Gaga team has created around the release of her third album, ’Born This Way.’

"She’s expanding her base. In the last album cycle we explored a lot of places in the world, but there were still some territories that we weren’t able to go to and spend time and really work. India was one of those places," said Troy Carter, the star’s manager.

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